Level 2 · Chat, but better

Build Your Business Brain File

Set AI up once so it knows your business, your customers, and your voice. Then stop repeating yourself forever.

If you've ever typed "I'm a wedding photographer who works with laid-back couples..." for the fifteenth time, this guide is your fix.

The single biggest upgrade between "AI is fine, I guess" and "AI actually saves me hours" is context. AI does dramatically better work when it knows your business. The Brain File is how you give it that knowledge once, in one document, instead of re-explaining yourself in every chat.

What goes in it

One document, about a page long, covering:

What you do. Your business, your services, what you charge (roughly is fine).
Who you serve. Your favorite kind of customer, what they struggle with, what they say when they first contact you.
How you sound. Warm? Direct? Funny? Plus 2 or 3 real examples of things you've written that sound like you.
How you work. Your hours, your policies, how booking works, what you always say yes and no to.
What you're working toward. More of which kind of client? Launching what next?

Don't write it. Get interviewed.

Staring at a blank page trying to describe your own business is miserable. So don't. Make AI interview you:

The interview prompt
"I want to create a reference document about my business that I can give you at the start of any chat, so you always have context. Interview me: ask me questions one at a time about what I do, who I serve, how I sound, my prices and policies, and my goals. After about 10 questions, write it all up as a clean, organized document called My Business Brain."

Answer like you're talking to a friend. Typos, half-sentences, and rambling are all fine. It's the cleanup crew and the interviewer at the same time. Twenty minutes later you'll have a document that would've taken you a whole afternoon to write alone.

Where to keep it

Save the finished write-up somewhere you can grab it in two seconds: a Google Doc, a note on your phone, wherever you'll actually find it. Then use it one of two ways:

The simple way: start any important chat by pasting it in with "Here's my business context, use this for everything that follows."
The built-in way: ChatGPT, Claude, and Gemini all have a settings area for things AI should always know about you (look for "personalization," "custom instructions," or "memory"). Paste the highlights there once, and every new chat starts already knowing you.

Watch what changes

Ask for an Instagram caption before and after the Brain File and you'll see it immediately. Before: generic fluff that could be any business. After: it mentions your kind of client, your kind of service, in something close to your voice. Every guide on this site works better once this file exists.

One more habit: your business changes, so give the file a two-minute touch-up every month or two. New prices, new service, new goal. It's a lot easier to update a page than to re-explain your business from scratch.

Want someone to sit next to you and show you?

I do that. On Zoom, or in person across Chicago's northern and western suburbs.

Get in Touch →

Would you rather have someone show you in person?

On Zoom, or in person across Chicago's northern and western suburbs. We start with the basics, and you keep a written recap. Get in touch →